The Prospect of New Free Trade Zone in Shanghai

The Prospect of New Free Trade Zone in Shanghai

The Prospect of New Free Trade Zone in Shanghai
 
Shanghai had reason to celebrate in early July, when the central government finally gave approval to establish a massive free trade zone here.  There are major hopes for the zone, which the government says will drive Pudong's development for the next ten years.  But in fact China has had special economic zones for years. What's so special about this special zone? As China wants to maintain a robust economy, governments see reform as a solution and free trade zones as a way out. But when it comes to specifics of just what the zone will be like, no one from government offices here would give us an answer. Everyone is watching Shanghai closely, many companies are pinning their hopes on the new zone. What are the hopes for it? The remove of bureaucracy, more institutional support, better foreign exchange management, improved futures delivery as well. Well, there are lots of hopes, but some difficulties and doubts too. And lots of possibilities for the future, if the government gets it right.
 
A guide to internet advertising
 
A famous American department store owner is quoted as having once complained, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." More than 50 years later, business owners are still facing the problem of unfocused advertizing, especially online advertizing with seemingly endless choices about where to book an ad. Some companies claim to be able to solve that via Supply Side Platform and Demand Side Platform. How do they work? In 2007, an e-commerce platform AdChina was established as an online advertising trading platform and was intended to trade advertising like other products online. Ad China has actually been making money for the past three years, and is now applying for an IPO on the Nasdaq exchange in the US. They're delivering an effective solution to advertizing questions -- they just need more companies to come to them looking for answers. 

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